The month of July ushers in summertime in all its glory and while the local pools, lakes and oceans are filled to the brim right now, it can be a tough task to wrangle up some betting action as a private bookmaker given the annual lull in the sports betting calendar.
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In reality, there is plenty of betting action on the board this time of year, it just gets a bit tougher to get your sports betting customers interested enough to actually place some wagers. Two of the betting sports that come to mind are professional golf in both the PGA and European Tour as well as both the ATP and WTA tours in professional tennis.
Golf is a weekly event across the country and around the world and the month of July features the third Major of the year with the Open Championship in Great Britain. In the United States, you have the Greenbrier Classic followed by the John Deer Classic leading up to this year’s Open Championship at Royal Birkdale Golf Club in England starting July 20. Over in Europe, you have the Irish Open and the Scottish Open as the two big preps for that tour leading up to what is also commonly referred to as the British Open.
Working with a quality Pay Per Head site, you should have little problem getting a full set of betting odds for all of these golf tournaments. Along with betting odds to win outright, some of the most popular golf bets are for a Top 5 and/or a Top 10 finish along with a multitude of betting odds for any number of head-to-head matchups between the top golfers in each event. You are only limited by your creativity when it comes to building out your betting board for golf, so make sure that your PPH online bookie software provider can keep you up to speed with fast and sharp betting lines.
The early part of July and professional tennis at the famed All England Lawn Tennis and Croquet Club in London go hand-in-hand. Simply known as Wimbledon as part of the Grand Slam of events in this sport, from July 3 all the way to the men’s and woman’s finals the weekend of July 15-16 there is almost daily betting action on the board for tennis. This is one of the biggest and most prestigious tennis tournaments the world and a perfect opportunity to bring in some added action through your price per head provider. Much like golf, the big betting angle for this event is head-to-head matchups. You can also post some Wimbledon futures for the outright winner on both the men’s and women’s side of the bracket.
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The trick to making the most of both golf and tennis this time of the year is to build out your betting board with every conceivable betting option. A large variety of odds can go a long way towards interesting a sports bettor that might normally pass on these events. Even if the betting action just trickles in, but any boost to cash flow and bottom-line profits this time of year can be a major plus.
Your sportsbook site should be able to hook you up with everything you need, but it is still up to you to get the word out to both the regular sports betting cliental as well as some potential new customers that may be looking for a private bookie offering a full range of betting odds for sports such as golf and tennis. Adding a few new betting customers for these two sports can pay some long-term dividends down the road when the major sports leagues are back up and running.
